They're stuck trying to figure out how to monetize a product that people don't want a subscription for. Their only choice is to keep releasing new versions with

They're stuck trying to figure out how to monetize a product that people don't want a subscription for. Their only choice is to keep releasing new versions with different features (or sneak in advertising) and hope people keep buying in. Unfortunately, people haven't really wanted a new version of Windows since it switched to the NT kernel. So it seems like every new version is a lose lose scenario.