The article sums it up. To keep certain people you have to make a compelling reason for them to stay, else they will chase the dream of being their own boss. Th

The article sums it up. To keep certain people you have to make a compelling reason for them to stay, else they will chase the dream of being their own boss. This is an evolution of Gen-X, to Gen-Whatever, coinciding with the ease of starting up a tech company (low cost barrier). It's only going to increase, look at kickstarter. I need a share in a company, more than just benefits, and I need to believe in what they are doing...not just creating more and more re-skinned sites and crud like that. I also need more freedom. Do I sound demanding? Maybe, but the fact is I can demand this expectation right now. Because I could easily go start my own freelance dev shop if I wanted too...