From the article: Boosting "organic traffic": - Brand matters more than anything else - Experience, expertise, authoritativeness, and trustworthiness (“E-E-A

From the article: Boosting "organic traffic": - Brand matters more than anything else - Experience, expertise, authoritativeness, and trustworthiness (“E-E-A-T”) might not matter as directly as some SEOs think. - Content and links are secondary when user intention around navigation (and the patterns that intent creates) are present. - Classic ranking factors: PageRank, anchors (topical PageRank based on the anchor text of the link), and text-matching have been waning in importance for years. But Page Titles are still quite important. - For most small and medium businesses and newer creators/publishers, SEO is likely to show poor returns until you’ve established credibility, navigational demand, and a strong reputation among a sizable audience. TL;DR: Clickbait + bot farms are the way to go. No wonder the internet is going to shit.