His site is so simple that if every action takes you to a new page it almost feels seamless. Most other sites make sure the convenience of taking you where you

His site is so simple that if every action takes you to a new page it almost feels seamless. Most other sites make sure the convenience of taking you where you want in one click is accounted for, but for a site running off of AdSense, more pageviews = more potential clicks, so you can argue he's stretching it for the sake of chart rankings; I argue it's to maximize potential revenues.