How on earth could it ever be a good thing -- much less non-evil -- for a single company (say, one with the "Google Docs" trademark) to exclusively control a br

How on earth could it ever be a good thing -- much less non-evil -- for a single company (say, one with the "Google Docs" trademark) to exclusively control a broad, generic TLD (say, ".docs")? Given the $185,000 application fee, this is just another way the big players can tilt the playing field against disruptive competitors aiming for their core products. (Think .apps, .search, .mail, .social, etc.) Let's hope consumers ignore these new TLDs and this dies a horrible, expensive death for everyone involved.