It seems to be the steady state of the ad sponsored economy. Ads generate money. Outrage serves more ads. To maximize money, outrage is good, even if it attacks

It seems to be the steady state of the ad sponsored economy. Ads generate money. Outrage serves more ads. To maximize money, outrage is good, even if it attacks you. So you and your middlemen develop a thick skin and get on with making money, the more outrage the better, making you more money because it comes with your ads. Or you don't, make less money, and are eventually eaten by someone who does. See your tabloid TV, newspaper or magazines for citations.