"cutting exhibition costs by up to 80% and making training more scalable." and "When Lufthansa launched Allegris, a new seating experience for long haul flights

"cutting exhibition costs by up to 80% and making training more scalable." and "When Lufthansa launched Allegris, a new seating experience for long haul flights, in approximately 150 of its aircrafts, it needed a scalable way to promote the experience with partners around the world. Lufthansa also needed to train flight attendants and call centre staff, so that they could better serve customers and upsell them to Lufthansa's First and Business Class offerings." --> sounds like B2B sales/communication and internal training.