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"With the technological improvements we currently see for headsets and software, I am convinced that mixed reality has the potential to transform many elements
by dpflan 2y ago
"With the technological improvements we currently see for headsets and software, I am convinced that mixed reality has the potential to transform many elements of the travel experience and drive scale."
- Dr. Björn Becker, Head of Program, Future Intercontinental Experience, Lufthansa
What does "drive scale" mean here? Getting more passengers into the same plane volume?
- tgsovlerkhgsel 2y ago"cutting exhibition costs by up to 80% and making training more scalable." and "When Lufthansa launched Allegris, a new seating experience for long haul flights, in approximately 150 of its aircrafts, it needed a scalable way to promote the experience with partners around the world. Lufthansa also needed to train flight attendants and call centre staff, so that they could better serve customers and upsell them to Lufthansa's First and Business Class offerings." --> sounds like B2B sales/communication and internal training.
- gota 2y agoI assume drive scale means 'serve ads', which somehow translate into more flights?