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Ask HN: What Is the Worst Rebranding Ever?
Apart from Twitter -> X, I mean.
- stop50 2y agoFacebook -> Meta
- ggm 2y agoTime Warner AOL
- mindcrime 2y agoBorland -> Inprise https://en.wikipedia.org/wiki/Borland https://en.wikipedia.org/wiki/Borland
- rsynnott 2y agoMany of the really bad ones get quietly backed out after a while, and people tend to forget about them (I expect this will happen with Twitter, should it survive). Personally, I enjoy Consignia: https://www.independent.co.uk/news/business/news/humbled-consignia-reinvented-as-royal-mail-plc-189590.html https://www.independent.co.uk/news/business/news/humbled-con... I'm not sure there's ever really been a particularly successful name-based rebrand of a consumer product.
- noashavit 2y agoCoca Cola tried to modernize their logo in the early 2000s and reverted back due to customer uproar