It's not that younger borrowers aren't price sensitive at all. Cost tends to be the first deciding factor, unless the particular student is considering prestige

It's not that younger borrowers aren't price sensitive at all. Cost tends to be the first deciding factor, unless the particular student is considering prestige of institution. This is why fewer students are attending small, private, expensive colleges. The dynamic is not that simple. There are a multitude of reasons behind the increase in the cost of postsecondary education. Waving it away as young people just being young people is sort of silly.