I think it depends how well you know your customers. I've did SaaS some years ago to business and they put trust in the brand that was us, more than our "busine

I think it depends how well you know your customers. I've did SaaS some years ago to business and they put trust in the brand that was us, more than our "business". That is the 3 of us were very much in contact with our customers, in person, over chat, etc. If you have a self-serve model over the internet then that is much less true, and having the appearance of grandness is extremely useful.