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> conversion rates were abysmal Is that surprising? Email campaigns have similarly low open and click rates, which are also accepted as the norm.
by alexchamberlain 2y ago
> conversion rates were abysmal
Is that surprising? Email campaigns have similarly low open and click rates, which are also accepted as the norm.
- madaxe_again 2y agoYeah, but on email it costs you $0.002 to hit a target - catalogues, you’re looking more like $3-$15 depending on scale, catalogue size and quality. Those things cost money.