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Typically only about 1% of people who visit websites for commercial software buy a licence: https://successfulsoftware.net/2009/04/23/the-truth-about-conversion

• codetrotter 2y ago
  I sometimes have a look at something but don’t pull the trigger yet, then come back multiple times to look at it again before I buy. I wonder if that kind of behavior could mean that the real number is a bit higher. For example say 2% of visitors are buying a license but it is counted as 1% because people visiting without buying and then coming back later and buying are counted as different “unique visitors”.
  • hermitcrab 2y ago
    Hard to say as this sort of data is very 'dirty'. Basic analytics will generally take account of returning visitos, but someone might be counted as multiple visitors because they looked at a website on multiple devices.