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.99 is actually a pricing psychological strategy. Strangely, you won't often see this kind of pricing in offline retail stores, only during promotions. However,
by BensonGao 2y ago
.99 is actually a pricing psychological strategy. Strangely, you won't often see this kind of pricing in offline retail stores, only during promotions.
However, online and offline are different. When paying online, people's consumption psychology is more impulsive because you don't take out cash when paying; you just pay a number, and the money is deducted from your bank card.
I still quite understand why online pricing is set at .99, because my own website also uses it haha.
- jraph 2y agoWhat? > Strangely, you won't often see this kind of pricing in offline retail stores, only during promotions I think I see this whenever I enter a regular supermarket. > When paying online, people's consumption psychology is more impulsive because you don't take out cash when paying; you just pay a number, and the money is deducted from your bank card People overwhelmingly pay by card at actual shops and rarely use cash. This may depend on the location of course.