> Integrity means a lot. Does it? Has anyone priced out the premium integrity can command? As anecdotally, it doesn’t seem to matter unless you have a sterlin

> Integrity means a lot. Does it? Has anyone priced out the premium integrity can command? As anecdotally, it doesn’t seem to matter unless you have a sterling reputation. People with merely a good integrity reputation are better off selling it off until they are low ish integrity. And if you compete on price, may as well abandon it entirely.