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Most consumers don't even know what an Intel Atom CPU is. A large portion might have some vague brand awareness of Intel, though, so mentioning Intel is good in
by lnanek2 14y ago
Most consumers don't even know what an Intel Atom CPU is. A large portion might have some vague brand awareness of Intel, though, so mentioning Intel is good in general. For a consumer product to succeed you can't sell it and market it to only people who know the difference between different processors. That's a very small group of people.
- sp332 14y agoIntel "Core" is a brand that's got nice soft rounded-rectangles and friendly blue lettering. It's designed to appeal to consumers. They don't have to know what it is exactly, they just have to recognize it and buy it.