I strongly recommend the opposite direction. Do not brand any accessibility feature as something "more" or "additional". Instead you want to weave accessibili

I strongly recommend the opposite direction. Do not brand any accessibility feature as something "more" or "additional". Instead you want to weave accessibility features into the baseline of minimum competency such that a failure to consider accessibility is an unforgivable shameful failure of negligence worthy of civil liability and gross financial penalties. For example, if you drive too fast in a parking lot and accidentally kill multiple people you did not simply happen to miss some advanced consideration. You violently failed a basic fundamental and unforgivable understanding of operating a motor vehicle worthy of spending multiple years in prison and liability of extreme civil penalties. There is plainly evident to the common person without any misunderstanding. In order to achieve accessibility at Southwest Airlines the leadership mandated accessibility be a common virtue of minimum accepted criteria. This mandate came from corporate leadership in 2014 and violations were unforgivable. WCAG 2.0 AA was the standard and anybody who failed to achieve that minimum standard at every aspect of delivery simply no longer wanted to retain their employment.