> A spokesperson for Google tells the BBC that the company only launches changes to Search after rigorous testing confirms that the shift will be helpful for us

> A spokesperson for Google tells the BBC that the company only launches changes to Search after rigorous testing confirms that the shift will be helpful for users, and that the company gives website owners help, resources and opportunities for feedback on their Search rankings. When I got an Android tablet, I downloaded some of those free-to-play games in which you build bases and vehicles in a multiplayer world. And then other players come along and destroy what you've built, and steal your stuff. With the game providing not-so-subtle prompts to pay for the various kinds of in-game currencies/tokens, so that you can properly defend yourself or gain advantage over others. The mechanics of the game were mostly a diversion from the real way you win, which was the real point of the game's design. Regarding Google's "help", they helped turn SEO into this kind of game, and even offer gaming guides themselves, because, at the end of the day, people will have to pay real money for in-game resources, if they want to compete. > The second Google algorithm update came in March, and it was even more punishing. House Fresh's thousands of daily visitors dwindled to just hundreds. "We just got absolutely crushed," Navarro says. Over the last few weeks, House Fresh had to lay off most of its team. If nothing changes, she says, the website is doomed. If you want visitors to a Web site, you probably have to pay money to Google or similar big tech company. It's not right, but that's the current situation.