Google is in a tough position, but the track they’re on isn’t helping. People are already publishing massive amounts of meaningless AI generated content which i

Google is in a tough position, but the track they’re on isn’t helping. People are already publishing massive amounts of meaningless AI generated content which is making results poor. So they short-circuit the madness by introducing their own poor result content, it’s bad but at least they control it. The big question is: can it get better fast enough to save search? I think the era of search is ending, and it doesn’t look like LLMs are a good replacement.