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It seems pretty clear that Google's era of search technology has aged out. SEO has been a game of cat and mouse since the web became an ad platform, it was only
by _heimdall 2y ago
It seems pretty clear that Google's era of search technology has aged out. SEO has been a game of cat and mouse since the web became an ad platform, it was only a matter of time before Google ran out of moves.
I'd much prefer a shift back to the earlier, smaller internet approach but it was driven by the enjoyment of exploration and discovery. Today most people prefer instant gratification online and just want answers and content thrown at them faster, with little regard for quality.
- lolc 2y ago> it was only a matter of time before Google ran out of moves. Google is institutionally incapable of offering good search results. They have the tech but shittify it to drive ad spend.
- _heimdall 2y agoGoogle didn't get this far without providing much better search results than the competition for a while. I agree result quality has been declining for a while now, and the incentives of an ad and data business don't line up with providing quality search, but that hasn't always been the case. Search before Google was much more rudimentary. Where they are today doesn't change that fact.