FTA: "“I’ve become a big proponent of not trying to outsmart the customers,” he says. “They tell us what their pain points are and what they want to see in the

FTA: "“I’ve become a big proponent of not trying to outsmart the customers,” he says. “They tell us what their pain points are and what they want to see in the product. Don’t overengineer it. Always check with the end users that what you’re building is going to be useful.”"