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There are cases in which you would not want your audience to know that you are running your operation from your apartment let alone that it is a one-man-show. T
by rokhayakebe 18y ago
There are cases in which you would not want your audience to know that you are running your operation from your apartment let alone that it is a one-man-show. Twitpic is a free service geared towards consumers. So the founder can do whatever pleases him and does not have to act big. But if you were to sell SAAS to small businesses you had better design an enterprise like website and imply (however you can) that you have hundreds of customers, dozens of employees etc...
- bestes 18y agoThis seems very true to me as well. I'm working on a business that fits directly into this category (SaaS that sells to businesses) and so I'm very interested to know if there are any facts, studies, etc. to prove it is actually the case that you need to look big. Or, at least bigger than a 1-man-show.
- sh1mmer 18y agoI think it depends how well you know your customers. I've did SaaS some years ago to business and they put trust in the brand that was us, more than our "business". That is the 3 of us were very much in contact with our customers, in person, over chat, etc. If you have a self-serve model over the internet then that is much less true, and having the appearance of grandness is extremely useful.
- axod 18y agoThis is one reason I'd much rather do advertising supported, rather than selling to small business. You don't have to spin/exaggerate/sell etc.
- puzzle-out 18y agoDoesn't the objection of the b2b market to a one-man (or woman) band implicitly register a practical problem with such a set-up - namely that if the operator falls ill, the service will come to a halt. This is also a pretty big pitfall for more consumer-facing startups, as it's a major reason not to return.