> but this is a very competitive market It is extremely competitive. Brutal I might say. > and 95% are terrible at it. They are usually terrible at the softw

> but this is a very competitive market It is extremely competitive. Brutal I might say. > and 95% are terrible at it. They are usually terrible at the software part. Because Software developers are expensive. And even with this downturn they are still too expensive to hire in an agency. > especially those insufferable sigma males selling their courses Well this made me laugh. > and I might become a sheep in a big herd that will fall into an ocean of traps That's actually the best case scenario in the short-medium term. You worst (and also highly likely) scenario is no clients. > But I am a big Peter Thiel fan, and he and everyone says, "Do things that don't scale." I don't think he is talking about design agencies... > This means I will make the Rolex of websites. Then the product is not the website/design/whatever you are building. Similarly to how Rolex is not selling watches. Did you work for LVMH? Because that's a very specific market to target. And unless you have the clients already, then I don't see how you can break into it. (I also assume if you had such clients, you'd be already providing them a service instead of asking here). tl;dr: If you know how to land super rich clients where a $80-100K basic WordPress website is marginal to their wallets, sure go for it man.