The dispute happens only if one party owns the trademark and sends a Cease & Desist letter. Different companies have different approaches to aggression here. S

The dispute happens only if one party owns the trademark and sends a Cease & Desist letter. Different companies have different approaches to aggression here. Second, it has to prove that it confuses customers (e.g. if you pick ten end users and do tests if they find that confusing). Maybe a sophisticated tech audience is better at finding differences than the general public.