It’s not eink, it’s a reflective lcd whose design tradeoffs were tweaked for what this manufacturer wanted. While technically it is an lcd, reflective lcds are

It’s not eink, it’s a reflective lcd whose design tradeoffs were tweaked for what this manufacturer wanted. While technically it is an lcd, reflective lcds are extremely readable in sunlight and use very little power to maintain the image on screen. An epaper/eink display uses zero power to maintain the display and uses electrostatic manipulation to refresh the screen.