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Yes, that's close to what I had in mind. I don't think it's even so much that the (popular) artists don't value their authenticity is that it isn't part of the
by ska 2y ago
Yes, that's close to what I had in mind. I don't think it's even so much that the (popular) artists don't value their authenticity is that it isn't part of the conversation as much because it's not in tension with the work they are doing. At other times, there is more tension.
- jfyi 2y agoTheir personal view of their authenticity is not at conflict with selling the sound track to a commercial is all. I would bet largely it's quite the opposite, they wouldn't be the authentic them if they didn't take the payout. There are certainly some genres where the audience values this sense of authenticity of course. That and people like Waits who actively cultivate this as part of their public image. Otherwise I wouldn't expect it as a norm. Personally, I'm still waiting to see Maynard sing Hooker With a Penis on a Coke commercial.
- ska 2y agoI think we're saying roughly the same thing. Authenticity is a potential red herring anyway, but essentially something like licensing a track to a mainstream commercial isn't in tension with either how they present their music, or how their fans think of their music and other output. No tension there means no problem.