Because modern design philosophy has, as a rule, thrown everything we learned before 2010 out the window because that's not what google does. "But the A/B test

Because modern design philosophy has, as a rule, thrown everything we learned before 2010 out the window because that's not what google does. "But the A/B tests show consumers prefer it!". Oh? So you have a degree in stats and experience running scientific tests? No? You're just a programmer who only knows how to enable the A/B test feature of your favorite javascript library? Your A/B tests aren't testing what you think they are testing.