I'm sorry, I didn't mean to suggest that people had easy other options. I didn't mean "preferences" in the individual choice sense of the word, but in the netwo

I'm sorry, I didn't mean to suggest that people had easy other options. I didn't mean "preferences" in the individual choice sense of the word, but in the network effects sense of the word. In other words, even if people generally didn't want to buy food that comes in plastic containers, there are vanishingly few alternatives, and this is driven by market forces that individuals have no control over.