5 ms·

Not for commercial purposes and not in California. Otherwise you’d just hire an impersonator and never pay for celebrity endorsement.

postalrat 2y ago
And whats wrong with hiring an impersonator?
- monocasa 2y ago
  If not for parody, it's normally a violation of likeness rights.
  - postalrat 2y ago
    Are those rights only celebrities enjoy?
    - monocasa 2y ago
      Not exactly.
    - dragonwriter 2y ago
      Kind of, not in that there is a binary “celebrity/not-celebrity” divide, but the interest protected and the potential for damages from violating them are associated with the kind of public commercial exposure that is associated with celebrity.
    - hehdhdjehehegwv 2y ago
      No, they extend to anybody.
      - postalrat 2y ago
        So if you hire a voice actor that naturally sounds like a celebrity then you should be safe from any legal action. Otherwise they could sue each other.
        hehdhdjehehegwv 2y ago
        Look up the concept of mens rea - the intent matters. If you hire somebody because you want a look/voice-alike that is legally distinct from hiring somebody who happens to have a certain voice. https://en.wikipedia.org/wiki/Mens_rea https://en.wikipedia.org/wiki/Mens_rea
monocasa 2y ago
That's what I said, copying likeness can be illegal.
P_I_Staker 2y ago
Worth pointing out that this doesn't really do the same thing. Some percentage of the time it will be detected by some of your customers and it won't work the same for them. It's not just about seeing a celeb face. There's more going on that was discovered in the 80's and 90's, I think (that's when it became a big thing at least). Built into it is the implication that the celeb likes the product. Additionally, products and branding have become a part of our personalities (IMO bad trend). So in a way you can BE like the celeb. You will be just as cool as michael jackson if you just hold a pepsi in your hand. Sure, none of us really think this at face value, however it's implied and hinted at.

postalrat 2y ago

And whats wrong with hiring an impersonator?

monocasa 2y ago
If not for parody, it's normally a violation of likeness rights.
- postalrat 2y ago
  Are those rights only celebrities enjoy?
  - monocasa 2y ago
    Not exactly.
  - dragonwriter 2y ago
    Kind of, not in that there is a binary “celebrity/not-celebrity” divide, but the interest protected and the potential for damages from violating them are associated with the kind of public commercial exposure that is associated with celebrity.
  - hehdhdjehehegwv 2y ago
    No, they extend to anybody.
    - postalrat 2y ago
      So if you hire a voice actor that naturally sounds like a celebrity then you should be safe from any legal action. Otherwise they could sue each other.
      - hehdhdjehehegwv 2y ago
        Look up the concept of mens rea - the intent matters. If you hire somebody because you want a look/voice-alike that is legally distinct from hiring somebody who happens to have a certain voice. https://en.wikipedia.org/wiki/Mens_rea https://en.wikipedia.org/wiki/Mens_rea

monocasa 2y ago

That's what I said, copying likeness can be illegal.

P_I_Staker 2y ago

Worth pointing out that this doesn't really do the same thing. Some percentage of the time it will be detected by some of your customers and it won't work the same for them. It's not just about seeing a celeb face. There's more going on that was discovered in the 80's and 90's, I think (that's when it became a big thing at least). Built into it is the implication that the celeb likes the product. Additionally, products and branding have become a part of our personalities (IMO bad trend). So in a way you can BE like the celeb. You will be just as cool as michael jackson if you just hold a pepsi in your hand. Sure, none of us really think this at face value, however it's implied and hinted at.