Why is someone, hired to manage a pretty flat structure of 40 engineers, reaching out to a blogger? And publicly airing conflict with their CEO in a way that c

Why is someone, hired to manage a pretty flat structure of 40 engineers, reaching out to a blogger? And publicly airing conflict with their CEO in a way that could come back to them? The article's topic is of common interest, and the quoted question's little details sound plausible/familiar. But I'm wondering whether the quote was contrived by the article author, to set up the article in a more engaging way?