Any other company can start a video platform. In fact a few have and failed. Nobody has to use youtube either. If you want change in the video platform space,

Any other company can start a video platform. In fact a few have and failed. Nobody has to use youtube either. If you want change in the video platform space, either be willing to pay a subscription or watch ads. Consumers don't want to do either, and hence no one wants to enter the space.