The inevitable lifecycle of any marketplace - Individual sellers in this sector struggle to get seen among all the big corporate offerings. Let's make a market

The inevitable lifecycle of any marketplace - Individual sellers in this sector struggle to get seen among all the big corporate offerings. Let's make a marketplace to help them find and connect with customers! - Wow! Now small businesses in this sector can make real money! <-- here is where the original business plan ends - So much money that new people are trying to get into the sector now... - That means there's money to be made selling the ability to enter the marketplace to those people - Big businesses are happy to franchise their offerings out to people who want some of that sweet marketplace money - Market economics of a never-ending supply of new rubes looking to get a piece of the action, and the dominance of the big suppliers, makes sure their resellers' margins are cut razor thin, and big business collects the bulk of the revenue - Marketplace ends up full of get-rich-quick-scam victims undercutting and driving out of business the very small sellers the marketplace was set up to benefit AI means you can skip the MLM scam component of the process and just destroy the marketplace with sock puppet bots.