6 ms·
How do you make wearing a headpiece cool? I wear glasses and imagine some teeny tiny thing embedded in one of the arms. What could 20/20 people do that would
by Splines 14y ago
How do you make wearing a headpiece cool? I wear glasses and imagine some teeny tiny thing embedded in one of the arms. What could 20/20 people do that would be socially acceptable? Maybe a bluetooth headset looking thing?
- saraid216 14y agoCelebrities.
- ImprovedSilence 14y ago->"How do you make wearing a headpiece cool?" Beautiful women wearing your product?
- kemiller 14y agoYou already have kids wearing fake glasses for style. I think the trick here is just to make the fancy glasses look like normal ones.
- aeosynth 14y agoContact lenses
- Steko 14y ago"How do you make wearing a headpiece cool?" Cool people already puts on sunglasses yeahhh!
- pemulis 14y agoMake them exclusive. Only let a handful of people wear them, so that they become a social status symbol. Make them so rare that people share photos of them "in the wild" like they were pictures of celebrities. The early announcement and slow public roll-out are necessary for pragmatic reasons -- you can't test Glass in the real world if you're trying to keep it secret -- but I think it's also a brilliant marketing strategy. Right now the only people who have worn them are high-level Google folks and a handful of Friends of Google. They're living in the future, and we're living in the past. Exclusivity breeds desire. I think that's the general idea.
- planetguy 14y agoNope, as far as I'm concerned they're still gonna be dorky. Wearing electronics on your face is irredeemably dorky, and I don't see any way around that. Electronics in your pocket: cool Electronics in your hand: cool Electronics hanging out of your ears: cool Electronics on your head, face, or built into your clothing: irredeemably uncool. I can't explain why in words, all I can tell you is that the world sees these things differently. If you don't understand why computer-enabled glasses are unavoidably dorky then I can't explain it to you, but I'm pretty sure it's the case. edit: That's not to say they won't sell well, to certain people. I envisage engineers on building sites walking around with 'em, or travelling salesmen, or police officers, or... I dunno, there's gotta be lots of good use cases for these sorts of things. But the very utility of 'em makes 'em desperately uncool, like Bluetooth earpieces.
- herval 14y agoSmartphones used to be dorky (less than a decade ago!). So did computers and even wrist watches. I'm pretty sure "electronic eyewear" (which ARE dorky now - see oakley's nerd product, the Thump) will follow suit. Dorky, then widespread, then sexy and desirable.
- outworlder 14y agoUh. I might be getting old, but I remember a time where electronics ANYWHERE in your person were incredibly uncool. They were called "wereables" from a reason.
- manpreets7 14y agoA lot of people used to carry pens on their shirts. Many still do. Now using bluetooth earpieces is commonplace. I am sure people will get used to using very tiny gadgets on their clothing or ears if they assist them in meaningful ways.
- planetguy 14y agoA lot of people used to carry pens on their shirts Isn't "pens in the front pocket" a defining characteristic of a 1950s-era nerd? Now using bluetooth earpieces is commonplace Sure, among two classes of people: travelling salesmen and complete toolbags. I am sure people will get used to using very tiny gadgets on their clothing or ears if they assist them in meaningful ways. Oh sure, I'm just arguing that it'll never be cool.
- gcb 14y agoMarketing. apple made walkmans cool again. After the 80s. with marketing alone.
- pstuart 14y agomarketing alone? yeah, right. edit: Adding a hard drive, making it easier to use than the competition, itunes store, app store. None of that had anything to do with it?
- T-Winsnes 14y agoI remember my parents called all mp3 players "iPod" long before the appstore was announced. The first generations of iPods might have been easier to use than the other mp3 players at the time, but that alone does not explain the huge adoption by the general population. Marketing definitively had a lot to do with it, probably more than the quality of the product.
- jrockway 14y agoIndeed. The iPod was just a worse Nomad. (I already posted CmdrTaco's iconic summary in another comment in this article, so I will avoid it here.) But nobody bought Nomad, and everyone bought an iPod. Why? Because Apple told people to buy an iPod, and people tend to do what they're told.
- baq 14y ago> How do you make wearing a headpiece cool? that's simple, you ask apple to make it.
- Ineffable 14y agoSimple. You put them in some hipster frames. BAM, instant success.
- jarek 14y ago> What could 20/20 people do that would be socially acceptable? Wear glasses with non-corrective lenses. I went from never wearing glasses for ten years to wearing glasses every day. (I was previously using contact lenses.) Hardly anyone batted an eye.
- xal 14y agoGiven where Lasik is at, aglasses are going to be a purely optional fashion statement in 10 years. It will be perfectly acceptable and fashionable ( at times ) to wear them.