The author is missing the elephant at the dining table. He claims if you can attract a couple hundred million users, you don't need a business model to make mon

The author is missing the elephant at the dining table. He claims if you can attract a couple hundred million users, you don't need a business model to make money. But "we'll attract a couple hundred million users" is a business model, and a very specialized one! It's a model that won't work for the vast majority of companies, hence the need to think of a different one.