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> they no longer seem to remember who their customers are: Creatives. People working with video, audio, photos, blogs, vlogs, podcasts, web front-ends - these a
by Someone 2y ago
> they no longer seem to remember who their customers are: Creatives. People working with video, audio, photos, blogs, vlogs, podcasts, web front-ends - these are the people Apple needs to cater to.
I they took 100% of that market, what fraction of the larger market for desktops, laptops or smartphones would that be? It wouldn’t surprise me at all if that’s less than half of their current market share in laptops, and less than a tenth of that of smartphones.
If that’s true, why would they focus on that much smaller market?
- taylodl 2y agoCapability leak. If they have good tools for beginners, prosumers, and pros, then they'll have a market vastly exceeding just the pros - and their competitors simply won't be able to compete. A typical software behemoth trying to create tools for creative purposes? That's mostly a fail! Don't forget, focusing on creatives is the strategy that made Apple what it is today.