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Going after a more profitable segment as your ideal customer makes sense as you learn more but have you talked to people in that niche to learn about their need

Going after a more profitable segment as your ideal customer makes sense as you learn more but have you talked to people in that niche to learn about their needs? Are you changing your marketing to reach them? I agree this seems like a tool somebody will use and cancel and then later come back to when they need it again. also how long are you in this? It takes time to ramp b2b saas

evganin 2y ago
I started this 3 months ago. Now I'm thinking of changing ideal customer profile
- encoderer 2y ago
  Do you see heavy usage for a bit and then they cancel? (Are they getting the value and then they are done; or do you still have an issue with pmf and they are not getting the value you are aiming for yet?)
  - evganin 2y ago
    They fully utilize their entire plan and go off to try and use the mail they received.
    - meiraleal 2y ago
      Put a limit of emails per month then, more leads, more expensive.
      - evganin 2y ago
        Do you mean a hard limit that can't be refilled?