"In the game of thrones, you either win, or you die!" Apple is king of the world (the bit of it that isn't Chinese and has lots of money), it collects taxes, ma

"In the game of thrones, you either win, or you die!" Apple is king of the world (the bit of it that isn't Chinese and has lots of money), it collects taxes, makes laws, executes peasants (you app store developer, you). Facebook, Microsoft, Google, these are rich noble families... they want to be king, they want to live, standing still is not an option - talk to RIM, Yahoo! or MySpace. This is a bid to break the tax monopoly that Apple has which Facebook needs to access to monetize mobile. One small problem - making phones is hard, making phone operating systems is very hard. However there are 4 options that Facebook has : WebOS, Maemo, Blackberry 10 and.. Windows Mobile 8. Hardware - well it is bloody hard, unless you have a lot of cash (errr) in which case - go thee, go thee to China. There are some very, very, very clever engineers in China (gee dad?) who if you will give them the volumes, will give you the kit you want. The trick isn't going to be making a good phone, the trick will be selling it. In the Game of Thrones no one gets what they want, but everyone gets something.