Entering a highly-politically-polarized market category, where one tribe sees "hating your product" as central to their personal identity, then loudly aligning

Entering a highly-politically-polarized market category, where one tribe sees "hating your product" as central to their personal identity, then loudly aligning with that tribe and going out of your way to antagonize the other one which actually likes what you make, is going to be taught in business schools for decades as a What Not to Do example. What an absolute fucking moron.