Yeah generally the customer will specify which "group" a user belongs to when calling your SDK/API. Mixpanel's docs: https://docs.mixpanel.com/docs/data-struct

Yeah generally the customer will specify which "group" a user belongs to when calling your SDK/API. Mixpanel's docs: https://docs.mixpanel.com/docs/data-structure/advanced/group-analytics#group-keys-in-project-settings https://docs.mixpanel.com/docs/data-structure/advanced/group... Segment's docs: https://segment.com/docs/connections/spec/group/ https://segment.com/docs/connections/spec/group/ In B2B SaaS, it's a lot more important to understand which customers are using which features, not which users. One customer can have many users, and one user can belong to multiple companies. This is pretty much a must have for B2B SaaS even though it's always tucked away in expensive plans with tools like Mixpanel and Amplitude.