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I'd be interested in seeing if giving them one or a few days free shifted their response much. I've always liked working in a third space more than home, but t

I'd be interested in seeing if giving them one or a few days free shifted their response much. I've always liked working in a third space more than home, but there are also a lot of factors that go in to the places I pick and those evolve over time. In my current life stage I generally spend at least $10/d in one, though it used to be a lot less when I was in college. In any case, I'd still balk at allocating $300 or even $100 for a space I hadn't hung out in for long enough to figure out how I feel about all of the various factors that matter.

mgkimsal 2y ago
I give/gave everyone free trials all the time. The concept of ever paying that price at all seemed to be the stumbling block.
- abathur 2y ago
  Not shocked, just wondered :) This might be a difference between people who have come to think of their time/productivity as money or at least a resource to cultivate. Many years ago it was very hard for me to justify a new laptop for purely personal use. One day I was preparing for a non-leisure trip that I'd otherwise have to miss out on paid work for. Even though the trip was short, it was easy to justify the purchase when the shift in opportunity cost covered the laptop. A few other thoughts, in case you haven't tried them: - Assuming these are mostly, say, students under the age of 25 or so--make it easy for parents to gift these memberships (whether that's a subscription or by paying for a gift card) and focus on marketing to them instead. - See if an N-visit pass/bundle/card works. Might create a little more commitment than pure drop-in, but also avoid aversion to paying for something you might not end up using. - On top of pure drop-in or a pass/bundle approach, leave some clear benefits to the unlimited pass (placement/scheduling preference, bring-a-friend, locker to store stuff in, etc.) - If they won't be too disruptive, market something like a bring-a-friend subscription to more stable school-adjacent users like tutors, and then offer the students and tutors both a small referral discount if the students pick up their own pass.

mgkimsal 2y ago

I give/gave everyone free trials all the time. The concept of ever paying that price at all seemed to be the stumbling block.

abathur 2y ago
Not shocked, just wondered :) This might be a difference between people who have come to think of their time/productivity as money or at least a resource to cultivate. Many years ago it was very hard for me to justify a new laptop for purely personal use. One day I was preparing for a non-leisure trip that I'd otherwise have to miss out on paid work for. Even though the trip was short, it was easy to justify the purchase when the shift in opportunity cost covered the laptop. A few other thoughts, in case you haven't tried them: - Assuming these are mostly, say, students under the age of 25 or so--make it easy for parents to gift these memberships (whether that's a subscription or by paying for a gift card) and focus on marketing to them instead. - See if an N-visit pass/bundle/card works. Might create a little more commitment than pure drop-in, but also avoid aversion to paying for something you might not end up using. - On top of pure drop-in or a pass/bundle approach, leave some clear benefits to the unlimited pass (placement/scheduling preference, bring-a-friend, locker to store stuff in, etc.) - If they won't be too disruptive, market something like a bring-a-friend subscription to more stable school-adjacent users like tutors, and then offer the students and tutors both a small referral discount if the students pick up their own pass.