>Appearing lower in the results than non-monetised content is very different from not appearing in the results at all. I'd say it's only technically different

>Appearing lower in the results than non-monetised content is very different from not appearing in the results at all. I'd say it's only technically different unless there are only a handful of results. It probably might as well not appear in results if it's past the twentieth position. On Google, click through rate is already down to ~1% by the tenth result.