> The privacy is marketing. That makes 0 sense. If that were the case all their privacy efforts would simply be words in marketing / advertising, vs built into

> The privacy is marketing. That makes 0 sense. If that were the case all their privacy efforts would simply be words in marketing / advertising, vs built into every single product and service they offer from the ground up. In the short term, there jobs would be 100% easier and more lucrative to not focus so much on privacy. Easier development, easier not having to fight back the government, and when data gets sold/compromised, they could just say that happens in all other companies (not focused on privacy), so they are no different. Instead they go to ungodly amounts to make it core to their company. That doesn't mean they are doing it out of the goodness of their hearts. There business isn't based on advertising (like Google and Facebook) fortunately, so in the long terms their pro-consumer privacy rights, brings them in more money so they are able to still meet their fiscal obligations after a publicly traded company. Facebook and Google's business are built around advertising and selling customer data, so for them, privacy is much more about marketing since making it core would counter their entire current business model. Of course even with them, it's not just marketing, since privacy is fiscally beneficial just to far less extent.