OP described this system as "it's pay-to-vote and everyone can vote as many times as they want". This sounds exactly like the scam that the right wing runs in

OP described this system as "it's pay-to-vote and everyone can vote as many times as they want". This sounds exactly like the scam that the right wing runs in America regarding the "Best Selling Book lists". There are a number of right wing books on the list each year but it turns out those books are purchased in large bulk by right leaning groups funded by billionaire donors and are then handed out for free at events or dumped on the clearance channels. It gives a fake impression that the books are more popular than they really are and is in effect a way to blunt the effectiveness of left wing thinking. This is also done via channels such as PragerU. Right leaning groups funded by billionaires produce white papers describing their thesis which are then sent out to groups such as PragerU and Ben Shapiro in the form of talking points to be inserted into the narrative of their videos.