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Fujicolor was featured in this article. Interestingly, the Fujinon line of cameras which do film emulation, like the Fuji X100v and X100vi, are almost always so

by hbarka 2y ago

Fujicolor was featured in this article. Interestingly, the Fujinon line of cameras which do film emulation, like the Fuji X100v and X100vi, are almost always sold out. The nostalgia for the beautiful “film look” is a blessing to Fuji because of their heritage in the film industry. They translated their proprietary film line into digital cameras with JPEG* emulations and are finding great demand to the point where they had to pause orders and expand manufacturing. * https://youtu.be/jNb4hPvLWYQ https://youtu.be/jNb4hPvLWYQ

ryukoposting 2y ago
> The nostalgia for the beautiful “film look” is a blessing to Fuji because of their heritage in the film industry I'm not so sure it's actually helping their film business much. They've discontinued Superia and 400H, their two mainstay color negative films. The "Fuji 200" and "Fuji 400" sold today are known to be repackaged Kodak Gold and UltraMax, respectively. Fuji's slide films soldier on, but supply is extremely limited. To get a new 35mm roll of Velvia in the US, you're looking at a multi-week backorder through an online retailer, or you're going to a local shop and praying they have some in stock. Neopan seems to be doing fine, but that's not saying much. If the only film they can make in-house at a volume commensurate with demand is a single black-and-white stock, that's a dire situation for such a huge operation.
- anonlawyer 2y ago
  All of the Fuji slide films are approaching $30 a roll now on the rare occasions they are available. The only black-and-white film Fuji is currently selling is "Neopan 100 Acros II," which is actually now made for them in the UK by Ilford.
  - ryukoposting 2y ago
    Yikes, I didn't realize Ilford was manufacturing Neopan (I guess the construction of the canister should have been a giveaway though). For what it's worth, Neopan's definitely not a rehashed Ilford product - its reciprocity characteristics are totally unique in the industry. I keep some around for easy long exposures.
    - anonlawyer 2y ago
      Yes, Acros II is still a unique product which seems pretty much identical to the original Fuji-made Acros. See: https://bluemooncameracodex.com/film-fridays/ffacrosii https://bluemooncameracodex.com/film-fridays/ffacrosii I've shot a roll of Acros II and liked it, although I thought the shadows blocked up a bit at box speed and will likely shoot my next roll at 64 instead of 100 (or shoot at 125 and push one stop). (I never said Acros II was a relabeled Ilford product; I said Ilford was making Acros II for Fuji.)
- hbarka 2y ago
  Fujifilm’s revenue is up 20% YOY, hardly dire. https://petapixel.com/2024/05/09/fujifilms-camera-profits-soar-on-the-backs-of-instax-and-the-x100-series/#:~:text=Fujifilm%20published%20its%20financial%20report,the%20continued%20growth%20of%20Instax https://petapixel.com/2024/05/09/fujifilms-camera-profits-so....
  - ryukoposting 2y ago
    As I said, their film business appears to be in trouble. That article seems to indicate that the rest of the company is doing fine. I'm glad Instax is working out for them.
    - hbarka 2y ago
      The astonishing revelation is that their film line is responsible for the success of their digital camera line. How so? Call it nostalgia or a realization that the film look is more aesthetic, but in any case Fujifilm turned their historical film intellectual property into software for film emulation and that move has proven to be very successful and demand for their hardware shows it. It's incredible that a used X100v can still fetch above its original price. For the newly-released successor, the X100vi, you'd have to get on a waiting list or they're on limited stock.
      - ryukoposting 2y ago
        There's certainly a case for their film business aiding their digital business - I just mourn that it isn't a two way street. What happens to the appeal of Fuji's film simulation as the real film stocks go away? Two of their most iconic brands are already defunct, and as already mentioned, the last two appear to be approaching a similar fate. The photography industry moves in cycles as the brands take turns being trendy (just ask Olympus- erm, OM System). Where does Fuji go from here?
        hbarka 2y ago
        The value proposition is Fuji’s film stock which they have converted to software emulation. No one is allowed to copy it nor do they have the Fuji scientists who developed it. It’s unique, which makes it long term. There’s at least 20 in the classic Fujifilm film stock. Here’s some of the popular ones. Photographers will recognize them. 1. *Provia (Standard)* - General-purpose film simulation. 2. *Velvia (Vivid)* - Saturated colors and enhanced contrast, suitable for landscapes. 3. *Astia (Soft)* - Softer contrast and natural skin tones, ideal for portraits. 4. *Classic Chrome* - Muted colors and enhanced shadow tones, for a vintage look. 5. *Pro Neg. Hi* - High contrast and vivid colors, used for fashion and commercial work. 6. *Pro Neg. Std* - Balanced colors and softer contrast, suitable for portraits. 7. *Acros* - High-quality black and white with fine grain and deep blacks. 8. *Monochrome* - Standard black and white simulation. 9. *Sepia* - Warm, brownish tones for a nostalgic look. 10. *Eterna* - Cinematic look with low contrast and subdued colors. 11. *Classic Neg* - Mimics color negative film with muted tones and enhanced contrast. 12. *Eterna Bleach Bypass* - High contrast and desaturated colors, resembling the bleach bypass effect.

by hbarka 2y ago

ryukoposting 2y ago

> The nostalgia for the beautiful “film look” is a blessing to Fuji because of their heritage in the film industry I'm not so sure it's actually helping their film business much. They've discontinued Superia and 400H, their two mainstay color negative films. The "Fuji 200" and "Fuji 400" sold today are known to be repackaged Kodak Gold and UltraMax, respectively. Fuji's slide films soldier on, but supply is extremely limited. To get a new 35mm roll of Velvia in the US, you're looking at a multi-week backorder through an online retailer, or you're going to a local shop and praying they have some in stock. Neopan seems to be doing fine, but that's not saying much. If the only film they can make in-house at a volume commensurate with demand is a single black-and-white stock, that's a dire situation for such a huge operation.

anonlawyer 2y ago
All of the Fuji slide films are approaching $30 a roll now on the rare occasions they are available. The only black-and-white film Fuji is currently selling is "Neopan 100 Acros II," which is actually now made for them in the UK by Ilford.
- ryukoposting 2y ago
  Yikes, I didn't realize Ilford was manufacturing Neopan (I guess the construction of the canister should have been a giveaway though). For what it's worth, Neopan's definitely not a rehashed Ilford product - its reciprocity characteristics are totally unique in the industry. I keep some around for easy long exposures.
  - anonlawyer 2y ago
    Yes, Acros II is still a unique product which seems pretty much identical to the original Fuji-made Acros. See: https://bluemooncameracodex.com/film-fridays/ffacrosii https://bluemooncameracodex.com/film-fridays/ffacrosii I've shot a roll of Acros II and liked it, although I thought the shadows blocked up a bit at box speed and will likely shoot my next roll at 64 instead of 100 (or shoot at 125 and push one stop). (I never said Acros II was a relabeled Ilford product; I said Ilford was making Acros II for Fuji.)
hbarka 2y ago
Fujifilm’s revenue is up 20% YOY, hardly dire. https://petapixel.com/2024/05/09/fujifilms-camera-profits-soar-on-the-backs-of-instax-and-the-x100-series/#:~:text=Fujifilm%20published%20its%20financial%20report,the%20continued%20growth%20of%20Instax https://petapixel.com/2024/05/09/fujifilms-camera-profits-so....
- ryukoposting 2y ago
  As I said, their film business appears to be in trouble. That article seems to indicate that the rest of the company is doing fine. I'm glad Instax is working out for them.
  - hbarka 2y ago
    The astonishing revelation is that their film line is responsible for the success of their digital camera line. How so? Call it nostalgia or a realization that the film look is more aesthetic, but in any case Fujifilm turned their historical film intellectual property into software for film emulation and that move has proven to be very successful and demand for their hardware shows it. It's incredible that a used X100v can still fetch above its original price. For the newly-released successor, the X100vi, you'd have to get on a waiting list or they're on limited stock.
    - ryukoposting 2y ago
      There's certainly a case for their film business aiding their digital business - I just mourn that it isn't a two way street. What happens to the appeal of Fuji's film simulation as the real film stocks go away? Two of their most iconic brands are already defunct, and as already mentioned, the last two appear to be approaching a similar fate. The photography industry moves in cycles as the brands take turns being trendy (just ask Olympus- erm, OM System). Where does Fuji go from here?
      - hbarka 2y ago
        The value proposition is Fuji’s film stock which they have converted to software emulation. No one is allowed to copy it nor do they have the Fuji scientists who developed it. It’s unique, which makes it long term. There’s at least 20 in the classic Fujifilm film stock. Here’s some of the popular ones. Photographers will recognize them. 1. *Provia (Standard)* - General-purpose film simulation. 2. *Velvia (Vivid)* - Saturated colors and enhanced contrast, suitable for landscapes. 3. *Astia (Soft)* - Softer contrast and natural skin tones, ideal for portraits. 4. *Classic Chrome* - Muted colors and enhanced shadow tones, for a vintage look. 5. *Pro Neg. Hi* - High contrast and vivid colors, used for fashion and commercial work. 6. *Pro Neg. Std* - Balanced colors and softer contrast, suitable for portraits. 7. *Acros* - High-quality black and white with fine grain and deep blacks. 8. *Monochrome* - Standard black and white simulation. 9. *Sepia* - Warm, brownish tones for a nostalgic look. 10. *Eterna* - Cinematic look with low contrast and subdued colors. 11. *Classic Neg* - Mimics color negative film with muted tones and enhanced contrast. 12. *Eterna Bleach Bypass* - High contrast and desaturated colors, resembling the bleach bypass effect.