I'm with you on the size issues, though I don't see html/css as solving it completely. At the end of the day people want magazine layouts, newspaper splash sty

I'm with you on the size issues, though I don't see html/css as solving it completely. At the end of the day people want magazine layouts, newspaper splash styles, postcard type areas etc. I think even novel writers/editors have a "best viewed at" size and layout in mind that gives a perfect pace to their story. Html/css gives the tool to switch layouts and potentially adjust to make the best of the area offered, but it will probably always be a compromise in the eyes of the more opiniated designers, and auto-reflowing content would be more of a necessary evil. Even in our field we have traces of that with our recommended line length, method length, bracket styles etc.