Don't want to be this guy - but isn't this article just an ad for fujifilm? The author only mentions fujifilm and there is a link to buy one of these cameras ri

Don't want to be this guy - but isn't this article just an ad for fujifilm? The author only mentions fujifilm and there is a link to buy one of these cameras right at the beginning. Maybe it's more of a try to generate a trend then a real trend the journalist is describing?