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The most impressive part to me about the story was picking a niche, CB Radios, that doesn't appear to be a business you were already familiar with and building
by joshcrews 14y ago
The most impressive part to me about the story was picking a niche, CB Radios, that doesn't appear to be a business you were already familiar with and building a successful company anyway.
- spiredigital 14y agoThanks Joshcrews! That's one thing I try to advise people when they ask me about doing something similar: a research driven approach to picking a business usually works much better than trying to pick something at random, or something you're really passionate about. That's what brought me to CB radios. If you're interested in the process / criteria I used, I wrote a free eBook which I offer on my blog - just hit up the link above. In most areas, especially for sales, if you spent just 2-3 weeks learning about a market you'll know more than 98% of your customers, so becoming an expert in an area doesn't take too long, which makes it easier to pick a niche, become an expert and then market your business.