It's a pretty amazing combination of greed and stupidity. > “They hated it,” he remembers of the board’s reaction. “Because we were on a roll. We were unstoppa

It's a pretty amazing combination of greed and stupidity. > “They hated it,” he remembers of the board’s reaction. “Because we were on a roll. We were unstoppable at that point.” If it was an acquisition where Sierra would retain control, that’d be one thing, but a merger with three major developers under a parent with no software experience? "It was beyond bad inside Sierra." Fundamentally, dude took stock. Which, unlike cash, made him and the shareholders dependent on ongoing competent execution, from a coupon company that was going to merge multiple software companies and magically continue shipping excellent software. When people asked what expertise does a coupon company have at shipping multiple types of software, it turns out the real answer was their expertise was selling to greedy fools. Pretty good expertise!