Ad payers are people too. Even if a user not directly paying, they are indirectly paying by clicking on ads and buying from the advertiser. In which case the c

Ad payers are people too. Even if a user not directly paying, they are indirectly paying by clicking on ads and buying from the advertiser. In which case the cost of advertising is baked in. Meta made $130B in revenue. Thats a ton of ad payers and ad clicks.