Sure, but you're not in the business you think you're in: you're in the business your customers think you're in. Incredible products that don't meet customer ex

Sure, but you're not in the business you think you're in: you're in the business your customers think you're in. Incredible products that don't meet customer expectations are about as useful as crappy products that don't meet customer expectations. They either need to change the product to meet them, or do a better job of communicating the real benefit and addressing the customers' difficulties. It's certainly not on their customers to independently figure out why their product is useful.